LOST THAT LOVIN' FEELING?
The pursuit of ROI, saliency, and broadening appeal, is causing brands to lose their emotional pull - a proven driver of brand love and sustainability.
"Consumer perspectives and expectations have shifted post-pandemic. Brand loyalty took a hit as consumers abandoned brands that didn't create an emotional connection. They're looking for brands that align with their values while providing a wow experience."
TALKWALKER, BRAND LOVE REPORT
Loved brands grow nearly 3x faster than industry average.
(KPMG FORRESTER)
86% of customers are willing to pay a premium for brands they love.
(KHOROS)
Brands able to create an emotional connection receive 3x more word-of-mouth than those that don’t.
(FORBES)
BRAND LOVE OUR WAY
Our founder Brett Howlett has created a whole lotta brand love for his clients over the years. There’s a really great case story behind each of the examples below. For more details contact Brett, he loves a chat.
THE VOODOO THAT WE DO
Everything we do is driven by a single objective: to create more love for our client's brands. But just as every client journey is different, so too are the processes we use to get them there. (And where in the process we start.) These are the key steps:
CLOSENESS AUDIT
How tight are you and your customers? We look at every data point (including empathy, engagement, and experiences), in order to reveal key opportunities.
BRAND/COMPANY VALUE
IDEATION/RUN/MEASURE
We put a value on overall brand/company equity. From brand status, credibility, philosophy, sustainability, to corporate values, and your sales team.
Strategic and creative execution amplifies opportunities. We have deep experience in production of all kinds, and expertise in events and experiences.
